Create with purpose.
Amplify your impact.
We're a senior team of two — one leading technology and product, the other marketing and campaigns — who've spent our careers in the charity sector. Hire one side or both, fully joined up: from a quick fix to an ambitious build, you get confident decisions and real impact, without the agency overhead.
- 2
- senior specialists, no hand-offs
- 15+ yrs
- combined in the charity sector
- Big or small
- tech & marketing, end to end
We understand the squeeze you're under.
Small teams, stretched budgets and a to-do list that never ends. You're expected to fundraise, run programmes and somehow be the tech and marketing department too — often without a clear way to tell good advice from a sales pitch. We've worked inside and alongside organisations like yours. We help you make the calls that save money, free up time, and actually move your mission forward.
What you can count on
- Practical over impressive — we recommend what genuinely helps, not the shiniest option.
- Clear over clever — honest advice on cost, effort and trade-offs, in plain language.
- Right-sized — whether it's a one-off task or a long-term build, in tech or marketing, we fit your budget, team and stage.
Two specialisms, one team.
Hire us for technology, for marketing, or both — fully joined up. Either way you work directly with the senior person doing the work, not a chain of juniors learning on your budget.
- 01
Technology & product
Websites and donation forms that convert, plus custom platforms, apps and integrations on modern, proven tools — and honest advice on what to build and which software to buy. We connect what you already have rather than reinventing it, use AI to prototype in days, and build accessibility in from the start.
- Websites & donation forms
- Custom platforms, apps & integrations
- Rapid prototyping with AI
- Accessibility, audits & tech advice
- 02
Marketing & campaigns
Strategy, messaging and campaigns that turn attention into supporters and donors. From social and content to SEO and analytics, we build communications grounded in both the data and the communities you serve — plus brand work that helps a small organisation punch above its size.
- Campaign & comms strategy
- Social, content & community
- SEO & analytics
- Brand & messaging
- 03
Joined up, end to end
Tech and marketing rarely sit in separate boxes — a new site needs a launch, a campaign needs a platform behind it. Bring in both and we work as one team: a single plan, shared decisions, no finger-pointing between agencies. We'll also audit, rescue or tune up whatever you already have.
- One plan across tech & marketing
- Audits, rescue & second opinions
- Coaching & upskilling your team
Built on inclusive values.
How we work matters as much as what we ship. These principles guide every recommendation, design decision and line of code.
- 01
Feminist & inclusive
We bring an intersectional, feminist lens to every project — designing with and for the communities you serve, never just about them, and challenging bias rather than baking it in.
- 02
Accessible to everyone
Accessibility is a baseline, not an add-on. We build to recognised standards (WCAG) so disabled people, assistive-tech users and people on any device are never left out. If someone can't use it, it isn't done.
- 03
Impact over output
We measure success by the change you create, not the number of features shipped. If a simpler, cheaper option serves your mission better, that's what we'll recommend.
- 04
Honest & independent
No kickbacks, no lock-in, no jargon used to confuse. We give you the real trade-offs and recommend what's right for you — even when that isn't us.
A method that compounds.
Good foundations are not a cost — they're what lets a small budget keep paying off. We sequence the work so each step makes the next one cheaper, and the impact bigger. And because we build with the latest tools — including AI to prototype in days — bigger, bolder goals are suddenly within reach.
Why foundations pay off
Illustrative: the right groundwork turns a flat budget into compounding impact.
- 01
Understand
We listen first — to your team, your supporters and the communities you serve — and turn the mission into a sharp, shared brief everyone agrees on.
- 02
Plan
We choose the smallest solution that creates real impact — the right tool over the trendy one — and write it down before a euro is spent.
- 03
Build
We deliver in working increments, with accessibility and easy maintenance built in, so what we ship keeps working long after launch.
- 04
Hand over & grow
We leave you with tools you own and understand, plus a plan for what comes next — not a dependency on us.
One team, both sides of the work.
We're Cambio Collective — Anna on technology and product, Laura on marketing and campaigns — and we've spent our whole careers in the charity sector. Bring in one of us for a single specialism, or both as one joined-up team. Either way you work directly with us, from first call to launch, in English or Spanish.
Anna Hughes
Full-stack engineer & tech lead
Anna has built for good causes her whole career. She designed and built Bloom, CHAYN's platform for survivors of gender-based violence; led engineering on a national volunteering platform that grew use more than tenfold during the pandemic; and, at The Developer Society, shipped tools for charities including Oxfam and Samaritans. She cares deeply about accessibility, privacy and user-centred design.
Services
- Full-stack web & mobile
- Accessibility & UX
- Donation & payment flows
- Websites & CMS
Connect on LinkedInLanguages
English
Experience
CHAYN · onHand · TransitionZero · The Developer Society
Laura Roca Díaz
Digital comms & marketing strategist
Laura leads digital marketing at WIEGO, a global network advancing the rights of women in informal employment. She has run campaign and social comms for UN Women across Latin America, shaped digital strategy at National Numeracy, and writes for survivor-led movements. With a Gender Studies MA and a Marketing master's, she builds strategy grounded in both data and justice.
Services
- Campaign & comms strategy
- Social media & content
- SEO & analytics
- Brand & messaging
Connect on LinkedInLanguages
Spanish · Basque · English
Experience
WIEGO · UN Women · National Numeracy · Our Streets Now
Selected experience reflects our founders' previous roles — as employees, freelancers and volunteers — not engagements of Cambio Collective.
Where we do our best work.
We're generalists in delivery but specialists in context — we already speak the language of these movements. Don't see yours? We learn fast, and good principles travel.
- 01LGBTQ+ rights & gender equality
- 02Workers' rights & fair labour
- 03Social justice & human rights
- 04Migration, refugees & inclusion
- 05Volunteering & community platforms
Tell us what you're working on.
A specific problem, a big idea, or just not sure where to start — we'd love to help you think it through. We'll reply within two working days with honest, practical next steps, whether or not we're the right fit. No jargon, no hard sell.